| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Marketing Management( NA ) |
| 2 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Marketing Management( NA ) |
| 3 | 9-599-119 | Xerox: Book-In-Time | Rangan, V. Kasturi | Marketing | Marketing Management( NA ) |
| 4 | KE1161 | Uber: Applying Machine Learning to Improve the Customer Experience | Sawhney, Mohanbir;Shah, Birju;Yu, Ryan;Rubtsov, Evgeny;Goodman, Pallavi | Marketing | Marketing Management( NA ) |
| 5 | 9-718-519 | Voice War: Hey Google vs. Alexa vs. Siri | Yoffie, David B.;Wu, Liang;Sweitzer, Jodie;Eden, Denzil;Ahuja, Karan | Other | Marketing Management( NA ) |
| 6 | W21227 | BTS: Success and Risk with Fans and Influencers on Social Media | Cho, Daegon;Ryu, Sunghan | Other | Marketing Management( NA ) |